About Us

Who the hell do we think we are?

The Ritualist provides the savvy beauty lover all of the hottest hair and beauty essentials, tested by experts and curated by us to make the first (and only) shoppable beauty shortlist in Australia.

There is a lot of choice out there in the online-hair-products-world, and it can be hard to know what is the best out there when all of companies claim the same benefits. Think of our site as your personal cheat sheet!

We invented lazy, beautiful hair and we want you spending LESS time on your hair and beauty ritual

Well with our knowledge of hair styling and access to the finest tools out there we believe that a 5-15 minute hair and beauty ritual is totally achievable. We want to completely change the way you think about styling your hair, for the better!

Don’t “adore beauty” or “recreate yourself”, just let our actual experts teach you how to get the results you want each day faster than you can make a coffee and with less brain power than you need sleeping.

Some might say it’s a revolution. Those people would be us.

The Ritualist is drunk impulse purchase proof

Every product you buy from us is the very best in class and has been tested for 12 weeks prior to our stocking it, so you never have to worry that you’ll pay for your drunken decision making with products you can’t use. Seriously, we are like a bullseye that is totally red, so bugger the bow and arrow off and just stumble into us to win!