Alterna Haircare Australia Launches Caviar Style Range

Alterna Haircare Australia Launches Caviar Style Range
October 2, 2016 Michael Johnson

Alterna Haircare Australia: Launching The New Caviar Style Range

The Ritualist is thrilled to be the first Australian stockist of a curated selection of the Alterna Caviar Style Range.

The Caviar Style collection formulas feature Flex-Strength Complex, a proprietary complex of strengthening proteins and nourishing extracts to give hair strength and flexibility to help prevent breakage due to vigorous hair styling techniques and heat tools.

The formulas also include Alterna’s signature Caviar Extract to provide amino acids and Omega-3 Fatty Acids which improve smoothness and increase shine, proprietary ColorHold technology to lock in hair color and brightness and proprietary Seasilk blend of marine botanicals to provide exceptional moisture.

As Rita Perna-Allor, Alterna Global House of Experts stylist and global artistic director explains,

“After working with top stylists from around the globe for more than two years to develop and perfect these formulas, Alterna Haircare is so proud to introduce this style innovation in luxury haircare,” said . “These are the products stylists and consumer have been waiting for.”

We couldn’t agree more! Make sure you don’t miss our exclusive VIP Sydney Alterna Haircare Style Masterclass, sponsored by The Ritualist and Four Pillars Gin! Click here to RSVP now!

Parts of this article have been lovingly borrowed from Happi Magazine. Check out the originally published piece here. 

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