What makes Alterna work?
Pure – Alterna Haircare harnesses the powerful ingredients found in nature such as Caviar, Seasilk, Bamboo and Kendi Oil.
Proven – 15 years of developing proprietary technologies resulted in state-of-the-art hair care collections, synthesised from nature, that deliver impressive results.
Professional – Creating luxurious, high performance products that meet the exacting standards of professional salons and clients is not easy. That’s why Alterna Haircare tapped the expertise and insights of professional stylists, together with their years of expertise in professional hair care, to create a hair care line compared to no other.
Clinically-proven, salon-tested results is now possible using natural organic ingredients! Alterna only uses precious, powerful, pure sustainable ingredients to create high-performance products that deliver on their promises. What’s more, Alterna firmly believes that all beauty products should be FREE OF Parabens, Sulfats, Phthalates and other harsh ingredients. This is their guarantee and proudly displays this claim in the front of every Alterna bottle. Alterna is also committed to using only eco-friendly packaging and fair-trade practices.