The Ritualist loves Grown Alchemist
Grown Alchemist founder Jeremy Mujis, met with Michael Johnson, Creative Director of The Ritualist, to pitch the brand and tell me about the history. From the old factory they took over from a Mexican couple in Miami where the first GROWN ALCHEMIST products were produced, through to their philosophy on using real science (silicone moulds to test for wrinkle reduction) Michael knew this brand fit our ethos in choosing ranges that really do what they say. But he’s no beauty expert, so the range was given to three key industry leaders and beauty therapists who tested the products over the course of a week on themselves and their clients. They were brutal with their cuts, but we managed to get a small capsule collection of key essentials that really wowed them. Hot sellers in this range are the Grown Alchemist Anti Ageing Serum, the Detox Serum and the Hydra Repair Night Masque.