Alterna Caviar CC Cream 74ml

Alterna Caviar CC Cream 74ml

$44.95 $35.00

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CC cream for hair? That’s right, Alterna Caviar have recently launched the first correcting make-up for hair, providing the benefits of 10 individual haircare products all in the one tube. Clinically tested and scientifically proven, this is the go-to for anyone who wants to give their hair a complete makeover.

Company Director Katie Holmes loves the new CC Cream, and here is her testimonial:

 

What it is:

A leave-in hair product that delivers 10 benefits in one simple step, leaving hair perfectly polished.

What it does:

Caviar CC Cream or Complete Correction cream is a miracle leave-in product that perfects hair in 10 different and unbelievable ways. It provides moisture, shine, smoothness, softness, anti-breakage, heat protection, light hold, UV protection, manageability, and strength. Everything your hair needs to look absolutely beautiful, healthy, and flawless. This 10-in-one formula can be used alone or as a foundation for the layering of other styling products.

How to use it

1. Apply to towel dried hair before blow drying as a leave in styling protection and powerful reconstructing treatment

2. Apply after styling as a smoothing and repairing serum for the ends of the hair

3. Apply throughout the day to lock in moisture, combat humidity (amazing on curly hair) and add shine and gloss to dull, dry locks!

What it is formulated WITHOUT:

– Parabens

– Sulfates

– Phthalates

What else you need to know:

Alterna continuously sets the industry standard for luxury haircare by using the highest quality ingredients and breakthrough technologies. They were the first to introduce a BB cream for hair with the Blonde Beauty Balm in April 2012, and now are the first to introduce the latest, greatest, next generation of the BB, the CC.

 

Reviews

  1. Love love love – you know when you just have a bad hair day bits sticking up everywhere (unintentionally) looks flat, dull etc I put this on and it just looks sleeker, smoother – it's kind of hard to explain how it does what it does! Also tried it for the first time when hair was wet before drying and it dried smoother, sleeker than normal and felt very strong (this is from a bleached hair girl!). It's not cheap but I love it!

  2. Loved everything about my shopping experience – love the products and was very impressed with the emails received from Michael himself!! Thank you x

  3. I've never felt compelled to write a review before. In fact, I don't usually use any product in my hair – other than the obligatory shampoo, conditioner and dry shampoo on lazy days. My hair tends to be quite oily and I've always found most products just make my hair greasier. This product is the exception. I've been using it for over two months now and it never fails to impress me. I apply to my wet hair and then blow dry – without fail, my hair dries sleeker and softer and the product is so lightweight there's never any of the greasy residue that I've found with other products. It's not cheap, but for what it achieves I don't feel it's expensive either – the cost is completely justified!

  4. Absolutely adore how this makes my hair feel and smell! Would repurchase in an even bigger tube if possible, soooo happy!

  5. I love this product. My fine, coloured, damaged hair is revived and tames the fly aways beautifully.

  6. Loving this CC Cream! I've been mainly using it as a finishing product, and it gives a beautiful gloss – without weighing down the hair!

  7. A wonderful product from the first use. My hair is now shinny, manageable and healthy looking. I will be using this product every single day.

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the ritualist creative director michael johnson

Michael Johnson, Creative Director @ The Ritualist

In Michael's own words

CC Cream was invented for Sephora by Alterna as they wanted to commission an all rounder product, like CC Cream in makeup, that worked as well on hair. As an industry first, we imported this baby the moment it became available to third parties and were Australia’s first stockist of the product. CC Cream is a handbag essential, but where this product really is special is when it is used on fine hair. My fine hair clients are really cynical and become irrationally angry if they use a product to smooth fly aways and it makes their hair greasy. So I had a lot of convincing to do to even test this on my client Laura, who it has to be said, has around 7 hairs on a good day (her words… which I agree with). Applied one pump of CC Cream to her roots after the blow dry. She actually called me drunk at 3am the next morning to say her hair was amazing and still had volume but zero frizz. The rest is history.