CC cream for hair? That’s right, Alterna Caviar have recently launched the first correcting make-up for hair, providing the benefits of 10 individual haircare products all in the one tube. Clinically tested and scientifically proven, this is the go-to for anyone who wants to give their hair a complete makeover.
Company Director Katie Holmes loves the new CC Cream, and here is her testimonial:
What it is:
A leave-in hair product that delivers 10 benefits in one simple step, leaving hair perfectly polished.
What it does:
Caviar CC Cream or Complete Correction cream is a miracle leave-in product that perfects hair in 10 different and unbelievable ways. It provides moisture, shine, smoothness, softness, anti-breakage, heat protection, light hold, UV protection, manageability, and strength. Everything your hair needs to look absolutely beautiful, healthy, and flawless. This 10-in-one formula can be used alone or as a foundation for the layering of other styling products.
How to use it
1. Apply to towel dried hair before blow drying as a leave in styling protection and powerful reconstructing treatment
2. Apply after styling as a smoothing and repairing serum for the ends of the hair
3. Apply throughout the day to lock in moisture, combat humidity (amazing on curly hair) and add shine and gloss to dull, dry locks!
What it is formulated WITHOUT:
What else you need to know:
Alterna continuously sets the industry standard for luxury haircare by using the highest quality ingredients and breakthrough technologies. They were the first to introduce a BB cream for hair with the Blonde Beauty Balm in April 2012, and now are the first to introduce the latest, greatest, next generation of the BB, the CC.
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Michael Johnson, Creative Director @ The Ritualist
In Michael's own words
CC Cream was invented for Sephora by Alterna as they wanted to commission an all rounder product, like CC Cream in makeup, that worked as well on hair. As an industry first, we imported this baby the moment it became available to third parties and were Australia’s first stockist of the product. CC Cream is a handbag essential, but where this product really is special is when it is used on fine hair. My fine hair clients are really cynical and become irrationally angry if they use a product to smooth fly aways and it makes their hair greasy. So I had a lot of convincing to do to even test this on my client Laura, who it has to be said, has around 7 hairs on a good day (her words… which I agree with). Applied one pump of CC Cream to her roots after the blow dry. She actually called me drunk at 3am the next morning to say her hair was amazing and still had volume but zero frizz. The rest is history.