Grooming Cream 100ml
  • labelmen_grooming_cream_tube Grooming Cream 100ml


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A lightweight versatile cream to create natural definition and control.

SKU: 5060059576050 Category: Tags: ,

Lightweight versatile cream for natural definition and control. Nourishes, builds thickness and texture.
Fortified with Licorice extract to tame and control hair.
Use on its own or to prep the hair and build texture pre-styling.


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the ritualist creative director michael johnson

Michael Johnson, Creative Director @ The Ritualist

In Michael's own words

I have always hated grooming creams – they were always zero hold, brill-cream inspired grease balms that just made men look like a hollywood pimp or stereotypical card dealer at a dingy bar. The good news if you like that look is you can get it with Grooming Cream by applying loads of it, but for the rest of us this offers the product for guys who hate product. Natural control with a very slight hold it is perfect when applied to towel dried hair, so in my quest to accept that so many men refuse to blow dry (and my all out ban on applying dry finish products like clays to wet hair) this is a perfect option for them. Better still, it is a perfect prep product to put in wet hair and blow dry in before applying your finishing, if you have curly or problem frizzy hair textures.