We are loving the fantastic feedback and epic results from our Ritualist Blokes about Triumph & Disaster, our fantastic new range of men’s grooming products that are the brainchild of New Zealand cricket legend, Dion Nash. Here are a few words about the brand from the man himself…
When I was about 13 years of age my father gave me a framed poem called ‘IF’ by Rudyard Kipling.
It was at a time when father and son were ‘butting heads’ so to speak so the poem was promptly defaced, graffitied over and thrown in a bottom drawer… but never thrown away.
The poem is advice from a father to his son on how to be a man. It is about humility, honour, risk and reward.
More than two decades later when the seed of an idea for a range of grooming products was forming, it was values like these that I had in mind. Values that would help mould a brand capable of reminding us that acts of ritual and preparation are worthy endeavours and that being well groomed is something of which to be proud.
So when a tattered old poem that my dad had given me years before was uncovered in the bottom of an old chest and I read the line,
‘if you can meet with Triumph & Disaster and treat those two imposters just the same’ , well, the deal was done and the brand was born.
Triumph & Disaster’s philosophy is to use the best of science combined with the best of nature to produce naturally derived but scientifically engineered products that work.
We use local indigenous ingredients such as Horopito oil and Ponga fern extract blended with scientifically proven and natural ingredients from around the globe, such as clay from Australia, Jojoba extract from Mexico and Tamanu oil from Polynesia.
Finally we believe that the future of sustainable business is a path of integrity and honesty (great marketing and a rocking distribution system may also help) and that customers deserve at least this much from the brands they support.
We aim to respect nature, utilize science, create products of ritual and tools for preparation – so we can treat Triumph & Disaster, those two imposters just the same.
The Ritualist Australia is an authorised Triumph&Disaster Stockist and all of the products on the site are 100% Genuine.